SoS Marketing Campaign

Project Brief

As part of my Highwire Brand Studio Capstone, I served as Creative Director on a team of nine collaborators to develop a comprehensive campaign for Integrated Security Group’s safety app, Shooter on Scene (SoS). Our goal was to build trust with educators and increase app awareness through strategic rebranding, user-centered design, and targeted outreach. I led the creative direction across visual identity, messaging, and experience design, working closely with our Project and Marketing leads to ensure a cohesive, user-driven outcome.

Our Client

Our Strategy

  • Increase awareness and trust in the SoS app among educators.

  • Develop a campaign to boost downloads and engagement.

  • Establish brand standards and redesign the app interface for clarity and ease of use.

  • Identify long-term growth opportunities through alignment with safety legislation, such as Alyssa’s Law.

Integrated Security Group (ISG) is a veteran-owned business specializing in emergency preparedness, trauma care, and workplace violence mitigation. With a holistic, people-first approach shaped by decades of military and first response experience, ISG empowers organizations to navigate crises with confidence. Our team partnered with the founder, Ryan Kress, to develop a marketing campaign for their start-up app, Shooter on Scene (SoS)—a real-time guidance tool designed to support educators and students during active shooter incidents.

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